ATLAS LOOM

After years in fashion and technology, I landed in Morocco and fell in love with something ancient — the art of handwoven rugs. Atlas Loom was born from that encounter. A made-to-order rug company connecting the craft of Moroccan artisans with design-forward clients in New York City. What I learned building Atlas Loom stays with me — that story is the product, and the most powerful thing a brand can do is make someone feel the hands behind what they're holding.