AMAZON FASHION
CASE STUDIES
Amazon was known for books and electronics. We changed that. Here's how we built one of the most ambitious fashion launches in e-commerce history — from the ground up.
01
SMART IS BEAUTIFUL,
SPRING 2016
Fashion has always been about aspiration. Our challenge was proving that Amazon could play in that world. We built a mass media campaign that put Amazon Fashion in the same editorial conversation as the industry's most prestigious names — shooting with top models, stylists and photographers to show the fashion community we meant business.
Mass Media Campaign · Senior Creative Editor
Coca Rocha
Caroline Murphy
02
STYLE DELIVERED,
SPRING 2017
We didn't just want to sell clothes. We wanted to make fashion feel like a gift. Style Delivered brought warmth, joy and personality to Amazon Fashion — showing customers that great style could arrive right at their door, effortlessly
Mass Media Campaign · Senior Creative Editor
Caroline Murphy
Tao Okamoto
Andreea Diaconu
03
NOW DELIVERING FASHION, FALL 2015
Before anyone believed Amazon could be a fashion destination, we had to plant the flag. This was our opening statement — bold, confident and designed to turn heads in an industry that wasn't sure we belonged.
Mass Media Campaign · Senior Creative Editor
04
ONSITE EDITORIAL
Great fashion deserves great storytelling. We built an editorial experience directly on Amazon that rivaled the best in the industry — giving customers a reason to discover, explore and fall in love with fashion on the platform.
Senior Creative & Strategy Editor
05
Mass Media Campaign · Senior Creative & Strategy Editor
